All work
Packaging · Art direction
Northwind
Seasonal packaging and campaign art direction for a specialty roaster expanding into 40 new stores.
Client
Northwind Coffee
Year
2026
Scope
Packaging · Art direction · Campaign
Duration
8 weeks
Outcome
Sold out in 3 weeks
Northwind
2026
Northwind
Book a demo
New
Packaging · Art direction
Seasonal packaging and campaign art direction for a specialty roaster expanding into 40 new stores.
Outcome
Sold out in 3 weeks
Northwind Coffee
9:41
Northwind
Outcome
Sold out in 3 weeks
Timeline
8 weeks
Packaging · Art direction · Campaign
01 — The challenge
A beloved local roaster needed packaging that could stand out on crowded shelves in 40 new stores without losing its personality.
02 — Our approach
We designed a playful seasonal system: a fixed structure with rotating illustrations, so every release feels fresh but instantly recognisable.
03 — The result
The seasonal range sold out in three weeks, and the new system now rolls out across 40 stores without a single design request coming back to the studio.
Tom Okafor — Head of Brand, Northwind Coffee
Next project