All work
Brand identity · Website
Lumen
A complete rebrand for a climate-tech lab — from naming and identity to a Framer website their team now updates daily.
Client
Lumen Labs
Year
2026
Scope
Strategy · Naming · Identity · Website
Duration
12 weeks
Outcome
+64% brand recall
Lumen
2026
Lumen
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Brand identity · Website
A complete rebrand for a climate-tech lab — from naming and identity to a Framer website their team now updates daily.
Primary logo
2026
Typeface
Satoshi — Display
ABCDEFGHIJKLM 0123456789
Primary
01
Paper
02
Ink
03
01 — The challenge
Lumen had world-class science and a brand that looked like a spreadsheet. Investors loved the research; nobody else understood it.
02 — Our approach
We reframed the story around one idea — light made useful — then built a bold identity system, a modular Framer site and a library of launch assets.
03 — The result
Within six months of launch, Lumen saw a 64% lift in brand recall, doubled inbound partnership requests and closed its Series A with the new story front and centre.
Maya Lindqvist — Founder, Lumen Labs
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